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Case Study on YAMAHA

Digital as a Service for a Global Dealer Network

In 2017, Yamaha Europe launched a centralized Go-To-Market strategy, “Move, Race & Feel” , aimed at creating a consistent brand experience across its global dealer network.
The campaign introduced standardized store concepts, furniture, and digital elements, with each screen delivering centrally managed campaign content.

Objectives

  • Deliver a unified Yamaha brand experience across all dealers and countries
  • Standardize and centrally control digital communication in the retail network
  • Enable a scalable, sustainable digital model through Digital as a Service (DaaS)
  • Remove operational and financial complexity for dealers while keeping technology future-ready

Solution

4infinity developed a Digital as a Service (DaaS) model tailored to Yamaha Europe’s global dealer network.
The solution provides:
  • Full lifecycle management of digital signage
  • A hassle-free, collaborative, and cost-efficient approach
  • Centralized control of content and technology
  • A scalable model supporting one global digital message across one international network

Results

5,000 dealers | 28 countries | 5 years (2017–2022)

Ongoing Store of the Future transformation program

80% same-day issue resolution via proactive & reactive support

All-inclusive value chain management aligned to Yamaha KPIs

87% increase in conversions

100% Unified Digital Messaging

32% Cost Reduction

SLA : 98 %