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Case Study on British American Tabacco

Overview

High-Speed Nationwide POS Deployment Across Italy

Location: Italy (Nationwide)
Duration: 40 days
Scale: 5,500 POS installations | 20,000+ assets | 200+ stores per day

Challenge

  • Zero tolerance for delays or damaged goods
  • Distribution of more than 20,000 articles
  • 6000 POS installations in just 40 days
  • Real-time visibility for area managers during rollout
  • Wide geographical spread, from major cities to remote locations

Solution

  • 20 regional hubs enabled fast nationwide coverage across Italy
  • Up to 70 technicians deployed in parallel for high-speed execution
  • Hub-and-spoke logistics ensured reliable last-mile delivery to POS
  • Optimized routing reduced rollout time and carbon footprint
  • 200+ stores completed per day with real- time progress monitoring

Results

32% increase in conversions

100% increase in speed to Market

312% increase in sales

SLA : 93 %